Episode 004: Marketing, Millennials and Word Meanings
Click below for Episode 4, where Glenn and I discuss marketing who you are not and just what you do or sell. Letting your work do your talking isn’t a plan for branding-no matter how good your work is. It can be part of your strategy, just not all of it. You have to go beyond that to what your purpose is and who you really are.
We also chat with Catherine Buercklin, pictured at left, on a variety of topics to gain some insight into how to reach millennials. When she’s not teaching us important life lessons, Catherine is a freelance writer/editor at her company Curly Girl Works.
And, finally, since we were on the subject of generations, we decided to test our knowledge of generational slang. Boomer vs Gen X!
Thanks for listening!
Articles Referenced:
Glenn’s fully functioning Panasonic Panapet 70.
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